Omnichannel Marketing & attribution
Outward Platform Overview
Bridge the Gap Between Digital Campaigns and Physical Retail Sales
Transform messaging apps into high-converting, measurable offline sales pipelines.
In todayโs mobile-first world, customers expect businesses to meet them where they already hang outโon instant messaging apps. However, managing campaigns across WhatsApp, KakaoTalk, Telegram, and SMS is fragmented, and proving that a digital message actually drove a physical in-store sale has historically been nearly impossible.
Outward, our AI Customer Engagement Platform, bridges this gap by unifying conversational messaging with AI-driven content generation, resilient failover systems, and real-time offline POS/Kiosk coupon attribution.
The Challenge
Most customer engagement tools force users to download dedicated apps or rely on static chatbots that fail to understand local context, store hours, regional inventory, or real-time event updates.
The Solution: Outward
Outward bridges the gap between everyday messaging apps and real-time local knowledge. Built directly into ubiquitous chat channels like WhatsApp, KakaoTalk, or Messenger, customers can interact with a virtual assistant without installing extra software.
Powered by Outward's agentic RAG and omnichannel routing, it ingests local business data, regional inventory, and live telemetry to deliver citation-backed answers in real time.
Capability Matrix
| Product Capabilities | Core Functions | Business Impact |
|---|---|---|
| POS Gateway Connector | Connects with Clover, Toast, OKPOS, and Force systems. | Verifiable, closed-loop marketing ROI. |
| AI Copywriter & RAG | Multi-variant template generation and natural language directory search. | Higher text open rates and lower customer drop-offs. |
| Database-Verified Responses | Vector search recalls candidates; PostgreSQL confirms live price/stock/sale status before every response. | No hallucinated prices, stock, or store details — answers match the system of record. |
| Failover Routing Service | Cross-channel fallback execution (e.g., WhatsApp → SMS). | Guaranteed delivery of critical store offers. |
| High-Volume Webhook Queue | Powered by an asynchronous Kafka / RabbitMQ data pipeline. | 99.9% uptime and zero dropped message logs. |
Key Value Propositions
Outward runs on two purpose-built modules: Outward Studio for AI-driven content and copy, and Outward Chat for omnichannel messaging, in-chat commerce, and attribution.
๐ 1. True Offline Attribution & POS Integration (Outward Chat)
Stop guessing your digital marketing ROI. Outward connects digital conversations to physical retail terminals.
- Instant Coupon Redemption: Customers receive custom barcode/QR coupons directly in their messaging apps, which can be scanned and validated in real time at the counter or self-service kiosks (Clover, Toast, OKPOS, Force, etc.).
- ROI Attribution: Automatically link physical in-store sales back to the specific digital message or campaign variant that drove the customer to the store.
- Post-Purchase Automation: Automatically trigger follow-up surveys, digital receipts, or return-discount coupons via WhatsApp or KakaoTalk the second a transaction is registered at the POS.
๐ค 2. AI-Powered Copywriting & Conversational RAG Search (Outward Studio)
Boost engagement and conversions using built-in LLM assistants — without the hallucination risk of an ungrounded chatbot.
- Copywriting Copilot: Instantly generate multi-variant message copies, headlines, and call-to-actions (CTAs) optimized for different channels and brand voices.
- Social Content Studio: Automatically generates and schedules multi-modal social posts (text, graphics, localized promotions) across major SNS channels, so businesses without a marketing team stay active on social media.
- Directory & Catalog Recommendation Search: Allow customers to discover nearby physical stores or products via natural, conversational queries (e.g., "Find a Korean restaurant near me serving Jjajangmyeon"), powered by vector database searches (pgvector/Qdrant) and geographical coordinate filtering.
- Database-Verified, Not Just Plausible: Vector search finds candidate stores/products; every candidate is re-checked against PostgreSQL for live price, stock, and sale status before it reaches the customer — the AI never states a price or availability it hasn't just confirmed.
- Context-Aware Follow-Ups: "Is that still available?" correctly reuses the store/product already resolved in conversation. A new store, product, price limit, or category mentioned mid-conversation triggers a fresh lookup instead of a stale answer.
- Alternative Suggestion Engine: If an exact item or location is unavailable, the AI automatically proposes the best nearby alternatives and asks clarifying questions to maintain engagement.
๐ 3. Omnichannel Delivery & Resilient Fallback Routing (Outward Chat)
Never lose a lead due to delivery issues. Outward supports WhatsApp, KakaoTalk, Telegram, LINE, Viber, Zalo, WeChat, SMS, and RCS.
- Automated Fallback: Configure rules like: "Attempt delivery via WhatsApp first; if the message is not delivered in 15 minutes, automatically send it via SMS."
- Consent & Compliance Sync: Centralized, highly-available opt-out datastore (Redis) updates unsubscribe requests in real time across all channels, performing pre-flight consent checks to guarantee spam compliance.
โก 4. Enterprise-Grade High Availability & Monitoring
Engineered from the ground up for high-availability enterprise environments. Our modern, cloud-native stack handles complex messaging workloads with low-latency stability.
- Asynchronous Ingestion: Built using NestJS and distributed message queues (Kafka / RabbitMQ) to absorb sudden spikes in incoming webhook traffic without system slowdowns.
- Resilient Job Processing: Async worker/callback delivery with retry and backoff for transient failures, plus stale/dead-job detection so no customer message silently disappears.
- Real-Time System Alerts: Monitors system webhooks continuously; if an external provider callback times out, the system routes diagnostic telemetry and Telegram alerts to internal engineering admin tools.
- Externalized Secrets & Config: Tokens, credentials, and environment configuration are never hardcoded — a standard security practice extended across every channel integration, including Kakao's callback secret-token verification.
Target Customer Profiles
Retail Chains & Franchises
Track foot traffic and sales generated from SMS/WhatsApp coupon campaigns in real time. Monitor your actual customer foot traffic and purchase numbers generated from regional coupon drops in real time.
Digital Marketing Agencies
Provide clients with undeniable, data-backed proof that your digital ad spend directly expands physical register revenues. Verifiable, closed-loop ROI metrics connecting digital spend to physical store purchases.
Small & Medium Businesses (SMBs)
Automate customer onboarding, FAQ handling, and promotional cycles without dedicated developer teams. Automate client onboarding cycles, run interactive FAQs, and manage repeat discount rewards effortlessly without specialized in-house IT teams.